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  • alttiude

What does "on brand" really mean?

Well, it means that a certain action, product, or event supports you brand mission and is something that would appeal to your brand persona(s).

How you treat your customers, how you speak about your products or services, your aesthetic, your items aesthetic, your mission, and the client experience all add or detract from your brand.

Using this newly found understanding you can make more informed decisions to increase your brand value.

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